This tech stack is designed for online coaches who want a simple, professional system to attract clients, manage relationships, deliver coaching, and stay consistent — without juggling dozens of disconnected tools.
1. Website & Core Platform
Recommended approach: WordPress-based website
Why:
WordPress gives coaches full control over content, SEO, and growth without locking them into expensive platforms.
Typical setup includes:
- Homepage (clear positioning)
- Services / Coaching page
- Book a Call page
- Blog or resources section
This becomes the central hub that everything else connects to.
2. Scheduling & Discovery Calls
Recommended tools: Calendly or TidyCal
Use case:
Allow prospects to book discovery calls without email back-and-forth.
Best practices:
- Link directly from website and emails
- Set buffer times
- Send automatic reminders
This alone can significantly increase booked calls.
3. Video Coaching & Live Sessions
Recommended tools: Zoom or Google Meet
Use case:
- 1:1 coaching sessions
- Group coaching calls
- Recorded workshops
Zoom is preferred for structured programs and recordings, while Google Meet works well for simpler setups.
4. Email Marketing & Lead Nurturing
Recommended tools: AI Alpha Hub, MailerLite or ConvertKit
Use case:
- Welcome sequences
- Weekly insights or newsletters
- Course or program follow-ups
Approach:
Email is used to build trust gradually, not push sales aggressively. Short, consistent emails perform better than long campaigns.
5. CRM & Lead Follow-Up
Recommended tools:
- AI Alpha Hub Sales Follow-Ups
- HubSpot (free tier)
- Or a lightweight custom CRM approach
Use case:
- Track inquiries
- Log discovery calls
- Schedule follow-ups
This is where many coaches lose opportunities. A simple CRM ensures no serious lead is forgotten.
6. Course & Content Delivery
Recommended tools:
- Thrive Apprentice
- Teachable
- Kajabi (for all-in-one users)
Use case:
- Deliver self-paced courses
- Host program materials
- Share replays and resources
The choice depends on whether the coach prefers an all-in-one platform or a modular setup.
7. Payments & Subscriptions
Recommended tools:
- Stripe
- PayPal
Use case:
- One-time payments
- Monthly coaching retainers
- Program instalments
Automated payments reduce friction and awkward follow-ups.
8. Customer Support & FAQs
Recommended:
AI Alpha Hub Customer Support Solution
- Centralized FAQ page
- AI-powered support assistant trained on:
- Program structure
- Session policies
- Access instructions
This reduces repetitive questions and sets clear expectations.
9. Content Creation & AI Support
Recommended:
AI Alpha Hub Marketing Solution
- Blog post generation
- Email drafting
- Social media captions
- Strategy thinking
10. Internal Operations & Notes
Recommended tools:
- Notion or Google Docs
Use case:
- Client notes
- Session summaries
- Program outlines
- Personal reflections
This keeps the coaching experience high-quality and consistent.